Watches & Wonders 2024: Ulysse Nardin
Ulysse Nardin Chief Marketing and Communications Officer Virginie Franceries joins Fairchild Studio to discuss the latest developments ahead of Watches & Wonders 2024.
Founded in 1846 in Le Locle, the birthplace of Swiss watchmaking, Ulysse Nardin is a prestigious independent watchmaker with a long history in haute horlogerie. With a long history of technical prowess, the watchmaker continues to push the boundaries of horological engineering.
Ulysse Nardin began its illustrious history by creating the most accurate marine chronometers, and today the Maison is a symbol of innovation in watchmaking, introducing new materials, unconventional movements, and leading the way in sustainable timepieces. The 178-year-old Maison has broken with watchmaking tradition and is gaining more and more attention from collectors and the industry at large – its Freak ONE was recently awarded the Iconic Watch Award at the Grand Prix d'Horlogerie de Genève.
Ulysse Nardin calls itself “Haute Horlogerie with a twist” and its eclectic approach to watchmaking and redefinition of watchmaking rules is evident in its collections. Among this year's selection, the Freak S Nomad is one of the most eye-catching.
First launched in 2001, the Freak is an icon of 21st century horology, with a name that perfectly captures the Ulysse Nardin way of thinking while drawing inspiration from the maverick creators of the time. It's a wild creation that continues to challenge the status quo of today's horology, so it's only natural that it attracts discerning collectors (some would say Freak is Freak). For the first time, a watch movement was transformed from a simple functional timepiece into a kinetic sculpture – a hyperwatch – characterised by the absence of what was once considered a key element of a watch.
The Freak collection has no dial, no hands and, with the exception of the Freak X, no crown. It also broke material conventions by introducing silicon to watchmaking. The same metal used in computer chips is poetically incorporated into this mechanical watch – a technological innovation that improves reliability, while also being a profound reflection of the high-tech society we all participate in.
In the 19th century, having a Ulysse Nardin watch on board meant that captains could go exactly where they needed to go with confidence. Today, we share the same commitment to precision and technical sophistication, which is indeed what our collectors expect. As a result, each Ulysse Nardin watch is not only modern, unique and simple, but also contains nearly 180 years of craftsmanship, so you can be confident in your investment for many years to come.
At Watches & Wonders Geneva, we are proud to present the Freak S Nomad, which is not only a design and technical achievement, but also a marvel of craftsmanship. With its unique twin oscillators, the Freak S Nomad is the most technologically advanced Freak yet. For the first time, it features a diamond guilloché pattern on the sand-coloured hour dial. This unique fusion reflects Ulysse Nardin's love for Haute Horlogerie, Métiers d'Art and the rare handcrafting and finishing techniques that define only the finest luxury watches.
Although many people have known Ulysse Nardin for decades, the brand is experiencing new momentum. Today, collectors are passionate about collecting Ulysse Nardin watches. They consider the Freak Collection to be a unique choice for connoisseurs, reflecting their personalities. To continually surprise them, Ulysse Nardin will continue to push the boundaries of watchmaking with new technologies and unexpected materials, combining craftsmanship/Métiers d'Art and mechanical experimentation.
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